After years of battling industry inefficiencies and rabbit-hole internet searches for commercial design ideas, three individuals teamed up to streamline the way industry professionals and clients alike gain inspiration, source products, collaborate, and grow their businesses. The result of that is Mortarr, an online resource that enables designers to find project inspiration, products, and connect and collaborate with commercial construction pros.
“What’s been done so well, and is so readily available, on the residential side, is now being applied to the commercial industry,” says Abby Murray, Co-Founder and CEO of Mortarr. “Over five million Google searches are happening every month for services and ideas within the commercial space. We’re bringing those eyes to Mortarr, so they can finally find what they’re looking for on one single platform: Photos that inspire and the products and services that bring those spaces to life.”
Mortarr features visually compelling finished project and installation photos, allowing users to explore and find inspiration, and connect with industry professionals worldwide. Mortarr’s Inspiration Feed lets users follow favorite firms and manufacturers, save images to Mortarr’s digital pin-up boards called Design Rooms, order samples via Material Bank, and download manufacturer-specific BIM files through BIMobject.
“Our partnership allows us to bring a reimagined customer experience to designers on the Mortarr platform,” says Adam Sandow, CEO and founder of SANDOW, who developed Material Bank’s proprietary platform to streamline and speed up the material searching and sampling process. “By uniting our complementary services, we can support individuals as they move through the design journey. We continue to seek partners who support the design process and bring innovative solutions that bridge the gap between concept and reality.”
Mortarr’s Inspiration Feed, featuring more than 30,000 images from brands and architecture, design, construction, and engineering firms across the country, can be filtered down in a variety of ways to ensure designers find what they need. With a free, personal profile, users can search by sector, professional type, or a particular product to source information with Pro Tags. Additionally, Design Rooms allow for connection between professionals and brands, and collaboration with colleagues and clients.
For all parties involved in commercial projects, Mortarr completes the circle from concept to realization. One example, Claridge Products, utilizes Mortarr’s showcasing and tagging capabilities to highlight new and hallmark offerings and ensure clients have direct access to samples and specifications. “We’re showcasing our innovative and new glass and porcelain writing surfaces on Mortarr,” says Gregg Steliga, VP of Sales for Claridge. "Companies and clients we work with are able to tag us in their digital Project Galleries and Showrooms, which helps to illustrate the versatility of our products. Claridge is really ining the spectrum for design and specification from physical samples with Material Bank to inspiration via platforms like Mortarr. From the physical to the digital, we're meeting individuals where they are at.” Herein lies just one of many benefits made accessible to the A&D community on the innovative platform, sure to help forge new partnerships and, ultimately, stunning projects.